By: Nina Rakic
There is something so exciting about packing your bags and embarking to a new world. It is as exciting as it is nerve wracking-the uncertainty that follows such a shift is fundamental. Though with a vision, strategy and diligent execution the international lifestyle can be a rewarding and transformational experience, influencing how a person conducts themselves in business.
Born in Beijing and raised in Vancouver, Lucy learned early on that identity is contextual. She braided together social psychology, cultural anthropology and urban geography in understanding the power of the individual experience. She has applied this lesson to to entrepreneurship and innovation as she evolved in her marketing and tech career.
Q: Tell us about your background and your career so far.
My career has been diverse, that’s for sure. I started off marketing in various fields touching on areas from consumer packaged goods to forensic consulting. Forensic consulting, by the way, is kind of like CSI … except the accident scenes don’t look like they do on TV. Though, the lawyers and the cops are very similar. After that I started volunteering with Out On Bay Street which definitely inspired me to pursue entrepreneurship and a whirlwind of travel. I moved to Beijing where I completed a MBA program, then to Massachusetts for an MSc at MIT and eventually found myself in San Francisco working in Silicon Valley. Initially, life outside of work didn’t exist – I worked 18 hour days with little sleep or exercise. Luckily, my start up became profitable within a year and a half and life balanced itself out again. The growth of the company was addictive and being the only marketing person gave me a serious sense of agency. My hard work paid off and I was able to build my own international team in India. Soon, I found myself on the hunt for more adventure and moved to Berlin with my girlfriend where we both currently work in the tech space. Though, Toronto is exploding and I might find myself back in Canada.
Q: In learning about your past, I noticed that you started your career off in Marketing and Retail. What motivated you to make the transition into tech?
The opportunity of problem solving. Sure, emerging technology is invaluable but there is a lot of already existing tech that can solve many problems and I wanted to be involved with communicating that. Now I’m back in marketing, and I have plans to start another start up. But stay tuned for that… I can’t give away all of my cards.
Q: Your career has been very international so far, having worked in Canada, the US, and China. How has this influenced you and how you do business?
Toronto, Beijing, San Fran, Berlin, Boston, Bangalore.
Now that I’ve gotten a taste of all of these different cultures and work settings, the importance of intrapersonal relationships has definitely been underscored. So is transparency – it’s important to be in a place where you can create transparency of business or it already exists. A strong legal system is so important. Copyright infringement, patent infringement or good old fashioned plagiarism can completely derail your business plans. In places like China you can’t really sue for stuff like that and it’s kind of difficult for you to say that you’re the first one that did it and for the government to back you.
Q: What was it about the US market that motivated you to transition from the Canadian market?
I really wanted to go to MIT because of the entrepreneurial ecosystem that exists on campus. MIT is so vibrant and the business school there is so supportive of entrepreneurship which helped in building my network. Moving to San Francisco was also a very specific move. The startup revival was coming up again and I wanted a piece of that pie. The amount of venture capital money being thrown around was unprecedented – who could resist that temptation?
Q: What advice do you wish you had when you were finishing your first of three degrees?
After UofT? I’d say, “don’t stress about your major.” I was a psychology major and took courses that I just wanted to… it ended up working to my favour and diversifying my portfolio. That said, if you want to become a doctor or something, prerequisites are important. If you’re going into business, keep taking classes that expand your perspective because you can always make up for knowledge gaps in other ways… embrace being a student forever, outside or inside the classroom.
Diversity wise.. I was very out when I was in Toronto and when I moved to Beijing I was really reluctant to be out. After the second semester everyone I knew I was gay and no one cared which is great. Same as in India. Same as in San Francisco. I mean, Berlin is the most open place. Ever. I’ve been really lucky with that, because there are people that have lived in the same places that have been really negatively affected by their queerness.
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This has been an Out On Bay Street Sneak Peek into the Speaker Series for the 2017 conference. If you’d like to learn more about Lucy and her international career click here and buy your ticket now. Lucy will be speaking at the Networking Lunch on Saturday September 16th.
Leaders To Be Proud Of Awards
Leaders To Be Proud Of Awards
Recognizing exemplary achievement and community service within our community helps to provide LGBTQA+ students and young professionals with examples to emulate and aspire to. Sharing the experiences of these individuals helps our community to celebrate Canada’s progress in recognizing LGBTQ+ value to the professional community and society.
RBC “Shines in Blue” @OutonBaySt 2016 Annual Conference
This year marked a special anniversary for the Out on Bay Street Organization which helps to facilitate the professional development of Lesbian, Gay, Bisexual, Transgender, Queer & Ally (LGBTQA+) students as they transition from school to career in order to build a national network within the LGBTQA+ community.* This year’s theme was #StartingOut and for RBC we were PROUD to be part of the entire event where it all started 10 years ago at the Rotman School of Management/ University of Toronto.
I want to give a “shout-out” to the team of from the Out on Bay Street for organizing a fabulous event and for connecting so many employers, like RBC, to the LGBTQA+ students across Canada. A special thank you to Albert Lam, Marshall Peacock, and Stefan Palios as an event like this takes so much planning and time and the execution was flawless!
What the Press has Said About Our Third Keynote
Outside the Oval Office is a small rectangular room with two side-by-side, nondescript wooden desks. In one sits President Obama’s personal secretary. In the other is Brian Mosteller, the man who sweats the small stuff so that the president doesn’t have to.
Few have even heard of Mosteller, but if you look closely at photographs taken inside the White House, you can often glimpse him at the edge of the frame, omnipresent. From his chair, he is the only person in the White House with a direct view of the president at his desk. No one gets in the Oval Office without going past him.
Mosteller’s official title is director of Oval Office operations, although a more apt name might be anticipator in chief. When Obama is in Washington, every move the president makes, every person he meets and every meeting he attends has been carefully orchestrated by Mosteller.
Obama’s legacy will be much greater than it now appears
He knows where Obama likes his water glass placed on the table at meetings and whom he’d want to sit beside. He knows how he prefers the height of a lectern. He researches a head of state’s favorite drink so that the president can offer it. He readies Obama’s remarks and sets them, open to the first page, wherever the president will be speaking. He tells Obama when a sock is bunched at his ankle or his shirt is wrinkled, before an interview.
The president returned to Illinois last week to commemorate nine years since he announced his long-shot bid for the White House, a history-making moment of proportions few could have known then. There remain just a few people who were there in those early days.
Unlike some staffers close to the president who have enjoyed their own moments in the limelight, Mosteller, who first met Obama in Chicago after his famous speech in Springfield, Ill., to start his campaign, has intentionally stayed in the background.
Admiring colleagues refer to him as an unsung hero of the administration — the man behind the man, without whom Obama arguably would not have such a universal reputation for cool.
The low profile suits Mosteller — he needs to stay focused. The entire West Wing relies on him, and no one more than the president.
Mosteller “knows the president very well. He pays attention to everything,” said Valerie Jarrett, the president’s longtime senior adviser. “The president knows how much Brian cares about him and that it isn’t ‘I care about you from afar,’ it’s ‘I’m going to ensure the nitty-gritty details of your life from large to small are attended to.’ The president trusts him completely.”
A fascination with logistics
Mosteller brings out the president’s speech before the start of a news conference in the East Room of the White House in 2010. (AP Photo/Susan Walsh)
Disarmingly humble, Mosteller, 40, never had much interest in politics as a blood sport. Instead, as a little boy, he would watch, captivated, as President Ronald Reagan would stride up the red carpet to the podium in the East Hall to address the nation. Who is cuing the president as he speaks, he recalls wondering. What work happened behind the scenes to prepare for such an important event?
“It was something that transcended Akron, Ohio, or my small neighborhood,” he said of his fascination with protocol. The possibility of playing a behind-the-scenes role like that “was bigger than me and had the ability to affect something bigger than me.”
In college, Mosteller applied for a summer internship in the Clinton White House. He got a slot working with the advance team and ended up staying for the final two years of the administration.
He completed his last college credits remotely as he staffed the president and the first lady for domestic and international trips. He loved the exposure to the world, but he didn’t want a career in politics. He turned down a job working on Al Gore’s campaign and moved west to help prepare Salt Lake City for the 2002 Olympics.
After several years of doing logistical planning around the world for the Olympics, Mosteller settled down in Chicago in 2007. He bought a home. He was ready to put down roots.